Text Message Marketing Set for Explosive Growth

June 3rd, 2008 Tim White

Take a look at the above photo - does anything in particular jump out at you? Yes, all 3 passengers are texting! Unless you’ve been hiding out in Nepal for the past couple years, you know that text messaging is THE hot way of communication now. Worldwide users send over 1 trillion text messages per year and and that number is expected to grow exponentially. Consumers are ready for text message marketing. They’re constantly on the go and rely more and more heavily on their cell phones as their main communication device. So, as a business owner, how do you capitalize on this phenomenon? (more) »

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5 Reasons To Consider Text Message Marketing

June 3rd, 2008 Tim White

Let’s face it, talking on the phone seems like a way of the past. Although it can still be an effective form of communication, millions of people in the U.S. and abroad would prefer that you text them instead of call. To get an idea of text messaging growth, more text messages have been sent in the past year than in the entire existence of the technology and this is just the beginning.

Here are 5 reasons to consider adding text message marketing (TMM) to your business plan.

1. Text messaging is extremely efficient. You can accomplish in 1 second what a traditional telephone call would take in 3 minutes .

2. Text messaging is non-disruptive. Your customers and prospects can communicate with you via text while in a meeting, elevator or on the couch. They can also communicate back with you on their terms and schedule. (more) »

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