The Secret Yahoo Doesn’t Want You to Know

May 7th, 2008 Tim White

Yahoo is great, but they have a secret and they’re not talking about it. Every month advertisers waste tens of millions of dollars because of it. How much are you losing?

When you signed up to advertise on Yahoo you probably thought your traffic was going to come from www.yahoo.com, right? The answer is that a majority of your “Yahoo” traffic is coming from Yahoo.com, but anywhere from 25-40% of it is coming from Yahoo’s search partners. So if you are spending $1000 with Yahoo per month, you are wasting between $3000 - $5000 annually! The good news is that you can do something about it immediately.

First, a little bit of background. Yahoo search partners are websites that send targeted traffic to your website within Yahoo’s sponsored search program. This is good for Yahoo because, through these search partners, they are able to generate millions of dollars in additional revenue every month. Yahoo pays these partners a percentage of the click revenue generated from their websites. In theory, this additional source of traffic is good for you (the advertiser) because of the additional traffic these partners are able to provide. More traffic, more sales, right? Not necessarily. (more) »

Posted in Blogging, Conversion Tracking, Lead Capture Pages, Marketing Mistakes, Pay-Per-Click Marketing, Yahoo! | No Comments »

Yahoo! and Google Ads - Do It Yourself or Hire An Expert?

May 6th, 2008 Tim White

Yahoo! and Google don’t care whether you set up an advertising account by yourself or hire a professional. Thousands of business owners have opted to do it on their own and paid the price (whether they knew it or not). Here are the top 5 reasons to hire a professional:

1. Although it’s pretty easy to actually sign-up with Google and Yahoo!, it’s also very easy to waste thousands of dollars once you get started. Although there is a cost associated with paying an expert to set up and possibly manage your accounts, they will save you a lot of money and headaches.

2. Your online advertising accounts are only part of your overall marketing campaign. A professional can help keep your cost per sale or lead as low as possible by providing expert advice in other important areas such as domain names, web hosting, lead generation pages and follow-up. (more) »

Posted in Conversion Tracking, Google, Lead Capture Pages, Marketing Mistakes, Pay-Per-Click Marketing, Yahoo! | No Comments »

Top 10 Internet Marketing Mistakes

May 4th, 2008 Tim White

There are dozens of mistakes you can make trying to promote your products or services online. Here are the top 10 that I have encountered with clients:

1. Doing it yourself to save money
2. Not having a clear vision about your goals
3. Having a website that’s confusing to the customer
4. Hiring the cheapest vendors
5. Being too conservative
6. Focusing only on Google
7. Not tracking your results
8. Not using email marketing
9. Not backing up your website or files
10. Choosing a long or confusing domain name

and one more bonus mistake…

11. Being unwilling to change (more) »

Posted in Blogging, Conversion Tracking, Google, Lead Capture Pages, Marketing Mistakes, Pay-Per-Click Marketing, Yahoo! | No Comments »