The Secret Yahoo Doesn’t Want You to Know
May 7th, 2008 Tim White
Yahoo is great, but they have a secret and they’re not talking about it. Every month advertisers waste tens of millions of dollars because of it. How much are you losing?
When you signed up to advertise on Yahoo you probably thought your traffic was going to come from www.yahoo.com, right? The answer is that a majority of your “Yahoo” traffic is coming from Yahoo.com, but anywhere from 25-40% of it is coming from Yahoo’s search partners. So if you are spending $1000 with Yahoo per month, you are wasting between $3000 - $5000 annually! The good news is that you can do something about it immediately.
First, a little bit of background. Yahoo search partners are websites that send targeted traffic to your website within Yahoo’s sponsored search program. This is good for Yahoo because, through these search partners, they are able to generate millions of dollars in additional revenue every month. Yahoo pays these partners a percentage of the click revenue generated from their websites. In theory, this additional source of traffic is good for you (the advertiser) because of the additional traffic these partners are able to provide. More traffic, more sales, right? Not necessarily. (more) »
Posted in Blogging, Conversion Tracking, Lead Capture Pages, Marketing Mistakes, Pay-Per-Click Marketing, Yahoo! | No Comments »
