Text Message Marketing Set for Explosive Growth

June 3rd, 2008 Tim White Posted in Text Messaging |

Take a look at the above photo - does anything in particular jump out at you? Yes, all 3 passengers are texting! Unless you’ve been hiding out in Nepal for the past couple years, you know that text messaging is THE hot way of communication now. Worldwide users send over 1 trillion text messages per year and and that number is expected to grow exponentially. Consumers are ready for text message marketing. They’re constantly on the go and rely more and more heavily on their cell phones as their main communication device. So, as a business owner, how do you capitalize on this phenomenon?

Building and maintaining an effective text message marketing (TMM) campaign is not that difficult to do; especially when partnering with an expert. Any business that has the desire to grow can take advantage of this technology. Here are just some industries that are already effectively using text message marketing:

* Restaurants
* Hotels
* Casinos
* Apartments
* Dentists
* Night Clubs
* Hospitals
* Movie Theaters
* Wineries
* Day Spas
* Car Rental
* Schools / Universities
* Car Dealers
* Golf Courses

In fact, it’s difficult to think of an industry that would not benefit from text message marketing.

What are the keys to success for a text message marketing campaign?

1. Consult with a text message marketing expert
2. Give your customers a compelling reason to join in
3. Make it really easy for them to get started
4. Think of great offers for your campaigns
5. Start your campaign and track the results closely
6. Get feedback from your customers to improve the campaigns

Your elusive customers are on the go and on their mobile device, shouldn’t you be, too? The time to build your opt-in database is now, and make this medium a strategic part of your marketing mix. We would be glad to provide a free text message marketing consultation to see if it makes sense for you. Complete the short form below and we will respond quickly. Feel free to call us at 916-799-3999.

Tim White is the founder of WhizClick and has been marketing online since 1998. He can be reached at tim@whizclick.com or 916.799.3999.