5 Reasons To Consider Text Message Marketing

June 3rd, 2008 Tim White Posted in Text Messaging |

Let’s face it, talking on the phone seems like a way of the past. Although it can still be an effective form of communication, millions of people in the U.S. and abroad would prefer that you text them instead of call. To get an idea of text messaging growth, more text messages have been sent in the past year than in the entire existence of the technology and this is just the beginning.

Here are 5 reasons to consider adding text message marketing (TMM) to your business plan.

1. Text messaging is extremely efficient. You can accomplish in 1 second what a traditional telephone call would take in 3 minutes .

2. Text messaging is non-disruptive. Your customers and prospects can communicate with you via text while in a meeting, elevator or on the couch. They can also communicate back with you on their terms and schedule.

3. You can reach your entire audience or a group of them with the touch of a button. Let’s say a high school with 3,000 students had an emergency and needed to reach all the parents. With text messaging, the parents could be reached instantly.

4. Text messaging can provide amazing results. Let’s say you own a restaurant and have a database of 5000 of your customers who have opted-in to receive discounts and promos via text. You can instantly send a message to them on a slow day with a great offer (i.e. 2 for 1 drinks from 4-7).

5. Text message marketing can provide a very high return on investment. With the touch of a button, you can significantly increase your daily sales or reduce traditional communication costs.

We would be glad to speak with you about how text message marketing can significantly improve your business.

Tim White is the founder of WhizClick and has been marketing online since 1998. He can be reached at tim@whizclick.com or 916.799.3999.