Yahoo! and Google Ads - Do It Yourself or Hire An Expert?

May 6th, 2008 Tim White Posted in Conversion Tracking, Google, Lead Capture Pages, Marketing Mistakes, Pay-Per-Click Marketing, Yahoo! |

Yahoo! and Google don’t care whether you set up an advertising account by yourself or hire a professional. Thousands of business owners have opted to do it on their own and paid the price (whether they knew it or not). Here are the top 5 reasons to hire a professional:

1. Although it’s pretty easy to actually sign-up with Google and Yahoo!, it’s also very easy to waste thousands of dollars once you get started. Although there is a cost associated with paying an expert to set up and possibly manage your accounts, they will save you a lot of money and headaches.

2. Your online advertising accounts are only part of your overall marketing campaign. A professional can help keep your cost per sale or lead as low as possible by providing expert advice in other important areas such as domain names, web hosting, lead generation pages and follow-up.

3. Yahoo! and Google’s ad programs are essentially video games. A true expert has years of experience and has made all of the mistakes. Take advantage of this and save time and money.

4. An expert is going to ensure that you are fully utilizing all available advertising resources and that you are tracking everything. There are many other quality sources of targeted website traffic.

5. Besides saving you thousands of dollars and countless hours, a professional Internet marketing expert will build world-class Google and Yahoo! advertising campaigns and allow you to focus on what you do best.

If you have an existing Yahoo! or Google advertising campaign or have a product or service that you want to market, contact us for a free, no-obligation consultation.

Tim White is the founder of WhizClick and has been marketing online since 1994. He can be reached at tim@whizclick.com or 916.799.3999.